According to a spokesperson for Boots, the company was aware of the videos and had complained to TikTok, which said it had removed the videos. A TikTok spokesperson stated that the platform does not allow "harmful or misleading AI-generated ads" on its platform. However, the BBC found that the account, seemingly located in Hong Kong, was able to re-upload the exact same videos despite the originals being removed. After being notified again, the user was subsequently deleted.

The use of AI-generated ads is a growing concern for social media platforms, as it can be used to spread misinformation and deceive users. In this case, the ads were promoting prescription-only weight loss drugs, which are not available over-the-counter and require a doctor's prescription. Weight-loss jabs have been available on the NHS in England since the end of June, but they are not available over-the-counter and patients must meet certain criteria to be eligible.

The use of AI-generated ads raises questions about the responsibility of social media platforms to regulate and monitor their content. While TikTok has stated that it does not allow "harmful or misleading AI-generated ads" on its platform, the incident highlights the need for more effective measures to prevent the spread of misinformation.

Boots has been working to combat fake accounts and advertisements on social media, and the company has taken steps to educate its customers about the risks of online scams. In a statement, a spokesperson for Boots said, "We take the safety and well-being of our customers very seriously, and we are committed to protecting them from online scams and misinformation."

The incident also highlights the need for greater transparency and accountability in the use of AI-generated content. As AI technology continues to evolve and become more sophisticated, it is essential that social media platforms and companies take steps to ensure that AI-generated content is used responsibly and in a way that does not deceive or mislead users.

TikTok has taken steps to address the issue, and the company has stated that it will continue to work to prevent the spread of misinformation on its platform. The incident serves as a reminder of the importance of being cautious when interacting with online content, especially when it comes to health and wellness products.