
Santa's Work Never Stops: A Year-Round Calling Revealed
A new study published in the Academy of Management Journal sheds light on the lives of professional Santas, revealing that many view their role as a year-round calling, defying traditional stereotypes. Researchers analyzed surveys and conducted interviews with 1,231 professional Santas, categorizing them into three groups: the prototypical Santa, semi-prototypical, and non-traditional Santas who often maintain their identity throughout the year. This study offers a unique glimpse into the experiences and motivations of those who embody the spirit of Santa Claus, challenging common perceptions of the iconic figure.











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