The study's co-author, Christina Hymer, explained that the idea for the research was sparked during the COVID-19 pandemic, when she spent time watching Christmas movies with her toddler, including the 2003 film "Elf," which starred Will Ferrell as a full-sized human raised among elves. Hymer noted that the film prompted her to wonder about why someone would want to be Santa Claus and what their experiences in that role would be. The study aimed to explore these questions and provide insights into the lives of professional Santas.

The researchers found that many professional Santas do not fit the traditional image of Santa, with diverse backgrounds and experiences. Despite this, they reported feeling a strong sense of purpose and fulfillment in their roles, which extended beyond the holiday season. "Being Santa is not just a job, it's a calling," said one subject, who participated in the study. "It's a way of life, and it's something that I feel very passionate about."

The study's findings have implications for our understanding of the concept of a "calling" and its relationship to work and identity. According to Hymer, the study suggests that a calling can be a powerful motivator for individuals, driving them to pursue careers that align with their values and passions. This, in turn, can lead to greater job satisfaction, engagement, and overall well-being.

The study also highlights the importance of considering the experiences and perspectives of individuals who work in non-traditional or unconventional roles, such as professional Santas. By doing so, we can gain a deeper understanding of the complexities of work and identity, and the ways in which individuals navigate and make sense of their careers.

In terms of next developments, the study's findings have sparked further research into the concept of a calling and its relationship to work and identity. Hymer and her colleagues are currently exploring the implications of their research for organizations and individuals, with a focus on developing strategies for promoting job satisfaction and engagement.

The study's results also have practical applications for those who work in the holiday industry, including professional Santas, elves, and other seasonal workers. By recognizing the importance of a calling and its relationship to work and identity, these individuals can better understand their own motivations and experiences, and develop strategies for maintaining their sense of purpose and fulfillment throughout the year.