Breaking News: Entertainment Research Executive Bart Story Passes Away at 63

Veteran entertainment research executive Bart Story, who spent over two decades leading research and development at SAG-AFTRA and MarketCast, has died at the age of 63 due to complications from metastatic urothelial carcinoma. Story, a renowned expert in the home video distribution industry, passed away on Tuesday in Los Angeles.

According to a family representative, Story's passing occurred on December 23, 2025, at the age of 63. He had been serving as the senior director of market research at MarketCast, guiding the marketing arms of studios, networks, and streamers in audience engagement, creative testing, and positioning strategies.

The entertainment industry is mourning the loss of Story, who had a profound impact on the field of market research. His expertise and dedication to his work will be deeply missed by his colleagues and peers.

Bart Story's career spanned over three decades, during which he worked in various capacities, including research and development at SAG-AFTRA and MarketCast. His extensive experience in the home video distribution industry made him a sought-after expert in his field.

As the entertainment industry continues to evolve, Story's legacy will serve as a reminder of the importance of market research in shaping the future of the industry. His contributions to the field will not be forgotten, and his impact will be felt for years to come.

In the coming days, the entertainment industry will come together to pay tribute to Bart Story's life and work. His family and loved ones will also be remembered in the days ahead as they grieve the loss of a beloved husband, father, and friend.