
"Brazil's Bolsonaro Backers Boycott Havaianas Over Scathing TV Ad"
A highly publicized boycott of Havaianas, a popular Brazilian flip-flop brand, has been launched by supporters of former President Jair Bolsonaro following a television ad they interpreted as a left-wing jab. The backlash, fueled by social media, has resulted in a significant market value loss of approximately 20 million dollars for the company. This incident highlights the increasing polarization of Brazilian society and the potential for social media-fueled boycotts to impact businesses, drawing from multiple news sources.











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